Benefits Of High Speed Drives More Sales For Online Marketers
8% Of Online Consumers Have Changed Purchase Priorities In A Negatively Affected Marketplace Because Of Poor Connectivity Quality
53% Say Online Shopping Is Increasingly Important To Their Life Satisfaction
66% Say High Speed Internet Is Easy To Use On A Phablet, Smartphone, Tablet
70% Say The Current Web Industry Was Not Aware Of Slow Access Via Speed Indexing
64% Are Aware That Average Connection Speed Is Significantly Less In Their Market Than The Average Average In The US
73% Say It’s Easier To Make Buy Choices Through High Speed Internet
60% Say It’s Easier To Compare Products Via The Speed Index
Mobile subscriptions increased significantly in six of the six countries with the speed index (France, UK, Spain, Italy, Germany, and Australia).
Europe-wide mobile subscriptions increased by 4.9% to 865 million subscribers. This demonstrates the strong mobile penetration trend that began in 2010 and is expected to continue in the foreseeable future.
A vast majority of Europeans use mobile subscriptions, 81.8% of mobile subscribers are currently using a mobile broadband subscription. Market share statistics have now doubled since 2010 with mobile subscriptions increasing from 71.8% to 91.2%.
Mobile broadband continues to grow at a faster pace than mobile subscriptions. Although mobile subscriptions overtook mobile broadband subscriptions during the second quarter of 2013, mobile broadband has been increasing substantially since the beginning of the year.
Some Smartphone Users Don’t Report Average Connection Speeds
88% Of Smartphone Users Don’t Report Average Connection Speeds
Speed Index Based On Average Connection Speeds
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Why Would Users Need A 4G LTE Mobile Hotspot?
Why Does A 4G LTE Hotspot Make Sense For Smartphone Users?
Speed Index Based On Average Connection Speed
The Speed Index Based On Average Connection Speed (which is calculated with a simple threshold of connection speeds) shows the growing popularity of mobile broadband. Users say they want higher speeds and we’re starting to see that in our market. The average Benefits Of High Speed in the EU increased from 3.9 Mbits/s at the beginning of 2013 to 4.6 Mbits/s during the first quarter of 2014. We’ve seen an acceleration in this trend since April 2014 when the average speed increased from 4.5 Mbits/s to 4.8 Mbits/s. A further acceleration is expected based on the results of our recent survey, where 59% of consumers said they expect a minimum Benefits Of High Speed of 5 Mbits/s. That’s the same percentage that had expected a minimum connection speed of 10 Mbits/s. However, only 25% of consumers expected a minimum connection speed of 15 Mbits/s.
However, 75% of respondents expect a minimum connection speed of 10 Mbits/s. So how do users feel about the current average connection speed? We asked users how they felt about the current average speed in their market. 71% felt that this is good or somewhat good compared to the current average speed. It’s worth noting that mobile broadband customers see average connection speeds in Europe much higher than average connection speeds in the US (90.2 Mbits/s versus 72 Mbits/s).